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behind the brand
OUR STORY
Why I created XEE Pack
For 17 years, I’ve been the one behind the scenes making Christmas morning magical, every snowy footprint, every half-eaten carrot, every sleigh bell “lost in the rush.”
It’s messy, it’s chaotic… but the wide eyes in the morning make it worth it.
But last year, when we almost forgot to create that magic for my niece and nephew, it hit me: parents are carrying too much already. Why should one of the best parts of Christmas be another stress?
The XEE Pack is my way of giving parents a gift, too - the peace of mind that the magic is covered. One less thing to worry about, one more chance to just soak it all in.
And now, I’m building it with my son. Before he heads off to uni, this is his job — helping families everywhere keep the magic alive. A tradition we’ve shared in our family, now passed on to yours.

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